Tata Consultancy Services (TCS) was one of the few companies which believed that India is going to be an extremely important market even in the early 1970s. “We took a conscious decision to import computers and technology which was highly expensive those days,” said S. Ramadorai, former Chief Executive Officer of the company, on Wednesday.
Despite several challenges in terms of government control and bureaucratic hurdles, “we cleared the forests and made it an easy park for others also to travel,” observed Mr. Ramadorai at the launching of his book ‘The TCS Story and Beyond' here. Such an experience helped the company overcome the international competition and it had been able to deliver the goods in record time.
Describing as “liberating,” his experience as a writer who tried to compress 40 years of experience in just 300 pages, he said, “The rise of the information technology (IT) industry in India was a story of toil and vision.” He had tried to “capture the spark of excitement” in growing with TCS. “It is not a manager's handbook,” he added.
Explaining his strategy as an administrator, he said the company tried to build people by permitting them to learn through making mistakes. At times, he had to face the consequences in this regard, he added.
The company also taught him how to deal with very difficult bosses —“who were intolerant but endowed with amazing intellectual capacity.”
M.S.Swaminathan, agricultural scientist, releasing the first copy of the book, said it was a message of “hope and pride”. TCS exemplified the core values of Tatas like integrity, concentrating on brains and not bricks, transparency and responsibility to society. It had a tie-up with 500 domestic institutions and 100 global institutions in a bid to impart skills. The company identified opportunities when “Y2k” was seen as a “very great calamity”.
Thus it could reach one among the top 10 in the IT sector even ahead of its targeted year of 2010 and now had a turnover of $eight billion with almost two lakh personnel and with presence in 40 countries, he said.
T.T.Ashok, chairman, Confederation of Indian Industry, Southern Region, said TCS represented the best in the corporate milieu. He commended the Tatas as a family that “incubated and innovated IT industry in India.”