Price rise, unemployment and livelihood issues are the major factors that weigh in the minds of the people during elections, N. Ram, Chairman, Kasturi & Sons Limited, said on Sunday.

All polls and surveys indicated that these issues were important for the people, though corruption was a big campaign issue, he said, delivering a talk on the present political situation at the 12{+t}{+h}anniversary of Tiruchi Arivalar Peravai.

Unlike the general election of 1977, 1980 and 1984, there was no wave nationwide this time, despite the ‘Modi’ effect, he said.

Gujarat Chief Minister Narendra Modi’s nomination as the BJP’s prime ministerial candidate had energised the party, but he could not attract allies as the former Prime Minister, Atal Behari Vajyapee did. The stock of the Congress, rocked by a series of scams, had also declined steeply. The spirit of the time today was that the big parties had been put in their place and powerful regional parties were resisting the temptation of aligning with them, Mr. Ram said.