Sri Lanka has published what is claimed to be the world’s first mosquito-repelling newspaper.
Sinhala-language Mawbima News , with the help of advertising agency Leo Burnett, is carrying out a multi-step campaign to combat dengue, a mosquito-borne disease, the Verge reported.
The publication started off by placing large posters at bus shelters throughout the country that were coated with citronella, a natural insect repellent, after which they published a week-long series of educational articles detailing ways to combat the disease, before finally printing a special edition of the newspaper on World Health Day.
The ink used for printing was mixed with citronella in hopes of dissuading the deadly mosquitoes from feeding on readers. — ANI