With political parties declaring their ticket lists, election entrepreneurs have jumped in to make the most of the business of elections.
An Ahmedabad entrepreneur and Narendra Modi fan, Vishal Mehta, is launching an animation comic, Bal Narendra —Childhood Stories of Shri Narendra Modi . The 43-page comic on the life of BJP’s prime ministerial candidate, a series of 17 stories, has been created by another Ahmedabad-based company, Blue Snail . The online version is priced at Rs. 99 and the print version at Rs. 150.
The personality of the comic’s child, Modi, bears a striking resemblance to the image the Gujarat Chief Minister is crafting in his election campaign. For instance, one of the episodes in the comic is about how the “daredevil” little boy Narendra swam through a crocodile-infested pond to hoist a flag at the top of the temple in his village, Vadnagar. That too during a severe flood. There is also an illustration of the boy serving tea to Indian jawans on a train during the Indo-China war.
Launched in 2013, Blue Snail, according to its website, has the Gujarat government as one of its clients. Another Ahmedabad entrepreneur, Jignesh Gandhi, owns it.
The Hindu could not contact Mr. Gandhi for this story. It is not clear if Blue Snail was commissioned to create the comic on Mr. Modi by a client or the animation company has launched it as its own product. The copyright for the comic is with Blue Snail.
Mr. Mehta, a Cornell and MIT Sloan alumni, who worked for Dell computers and Amazon.com before returning to Gujarat, has acquired through his e-commerce venture, Infibeam, the online marketing rights for the comic from Blue Snail.
Infibeam has already received tens of thousands of orders for the online comic, the company’s official spokesperson said in an e-mail to The Hindu .
“The Bal Narendra project is privately owned for sharing with people at large with commercial motivation,” he said.
“The book has 17 stories inspired by the real-life childhood incidents of Shri Narendra Modi,” the Infibeam spokesperson said.
The personality of the comic’s child, Modi, bears a striking resemblance to the image the Gujarat Chief Minister.