Loyola Institute of Business Administration (LIBA), a premier Jesuit institute under Loyola College Society of Chennai, plans to provide entrepreneurial training to the poor and underprivileged.
“We want to provide training to the poor so that they could become entrepreneurs. For this we want to establish a centre named after the eminent management guru C. K. Prahlad,” said LIBA director Fr N Casimir Raj here on Monday.
“The objective will be to undertake research in areas of strategy, innovation, entrepreneurship appropriate to the people living at the base of the pyramid,” Fr. Raj said, explaining that the idea behind the venture came from the book written by Mr. Prahlad, “Fortune at the Bottom of the Pyramid”. - PTI