Happy anniversary Tinkle!

Neeraja Murthy
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Tinkle celebrates its 33 glorious years this November with a special issue

We all have our favourite Tinkle characters. Be it the village simpleton Suppandi, the most-sought after hunter Shikari Shambu or the recent Aisha from SuperWeirdos and Billy from Dental Diaries… the comic book with its iconic characters has attracted many young readers. And, with the magazine celebrating its 33rd anniversary this month with a special issue, the thrill promises to get bigger and better. “The special issue of Tinkle is a collector’s edition with gripping stories and equally engaging illustrations. It is a tribute to our writers, artists and Tinkle readers. Staying true on the path started by Uncle Pai, we want to evolve and meet the new challenges,” exults Tinkle’s editor Rajini Thindiath

The origin of Tinkle dates back to November 14, 1980 when (late) uncle Pai launched the book with charming characters. The unique feature of the book was that it earned a loyal readership from the young and old alike. “The credit for its glorious success goes to Mr. Pai who created a brand called Tinkle. It is respected, loved and has fun as the tagline. Even as it entertains our young readers, it tries to disseminate information too,” she says.

Tinkle’s mantra for success and longevity has been its simple, lovable characters, says Rajini. “We remember and love the characters – Supandi, Shambu, Billy, the list goes on. Secondly, Indian readers and writers have played a huge role in Tinkle’s journey. Thanks to the comic book, a lot of Indian writing came out. Another important thing which worked in favour of Tinkle was its comic format. Novels are intimidating with plenty of words and might not be easy on the eye for young readers. Tinkle with its engaging story and equally catchy illustrations captured the mindset easily. With its unique mix of comics and articles on science, quizzes and contests, it has managed to be a favourite,” she points out.

With comics facing a stiff challenge, thanks to internet and latest innovations in technology, Tinkle’s effort has been to be contemporary. The magazine has evolved over the years with its storytelling, art and design and new segments. “We want to reach out to our existing readers and grab the attention of new readers with our different sections. We try to create an interactive environment and give a platform to share ideas and make learning fun,” she says.

Rajini says, “The magazine is a result of a lot of hard work. We have these impromptu sessions in office where ideas are shared. Since the writing is for kids, there is a lot of enthusiasm and feedback is welcome at all times.” Rajini promises Tinkle, with its new characters, will get more exciting and contemporary with every issue. “There is no dearth of ideas,” she signs off.

The credit for its glorious success goes to Mr. Pai who created a brand called Tinkle



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