The Madras High Court has directed a telecom major to give effect immediately to the “Do Not Disturb” (DND) facility activated on a person's two cell phone numbers, pending disposal of a writ petition filed by him against the company.

Passing the interim order, Justice S. Rajeswaran admitted the petition and ordered notice to Bharti Cellular Limited, Santhome here.

The petitioner, K. Ramakrishna Reddy of Anna Nagar here, an advocate, said he had a cell phone and later he got an add-on connection. He was using both the numbers. Initially, there was no disturbance or hardship in using the mobile phone. In a phased manner the telecom company had given access to commercial/promotional SMS and phone calls. He received several such messages and phone calls because of which his time was wasted. Such a communication was also against the norms prescribed by the Telecom Regulatory Authority of India (TRAI.) He sent more than twenty SMS-es to the telecom service provider to activate the DND facility. After, he sent a letter on March 4 last year, the company replied that the facility had been activated in both the mobile phones and it would take effect after 45 days. Even after that period, he continued to receive the messages and phone calls.

He sent a complaint to TRAI in October 2011. The authority had sent him a copy of a letter addressed to the Principal General Manager (Regulation), BSNL Corporate Office, New Delhi, to look into the matter. Till date neither the officer contacted him nor took any action on the complaint. Hence, the present petition.