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DCD sets sight on small cars

Special Correspondent
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Designer announces plans to launch a swanky sports car priced at Rs. 60 lakh

BRAND DCD:Actor Manchu Vishnuvardhan Babu with car designer Dilip Chhabria during the launch of DC Design's new facility at Banjara Hills in Hyderabad on Thursday.— PHOTO: M. SUBHASH
BRAND DCD:Actor Manchu Vishnuvardhan Babu with car designer Dilip Chhabria during the launch of DC Design's new facility at Banjara Hills in Hyderabad on Thursday.— PHOTO: M. SUBHASH

After his tryst with the luxurious vehicles, SUV category ones in particular, Dilip Chhabria of the DC Design fame has now set his eyes on small cars to make them more cosy and exquisite.

The car designer is eyeing cars that suit the choices of upmarket women who look for that “differentiating factor” in their vehicles which gives them more comfort and exclusivity.

“We are working on the small car segment. It may cost anywhere around Rs. 10 lakh for its distinct looks and loads of comfort it packs,” Mr. Chhabria said.

The reputed designer has announced plans to launch a swanky sports car, a first of its kind in the country with a price tag of Rs. 25 lakh (ex-showroom) showcased in the Auto Expo 2012, by the end of the next fiscal. “The price is a fraction of what other sports vehicles cost,” he said.

Avanti, the sports car, received a huge response from leading car makers in Europe and elsewhere and DCD planned to put a bulk of the Rs. 60 crore investment planned next year in expansion in the manufacture of Avanti.

Expansion plans

The DCD planned ramping up of capacity of its units in Mumbai and Pune during the next fiscal with an aim to handle custom design of 2,000 cars from the existing 600.

Mr. Chhabria was here on Thursday in connection with the inauguration of DCD's Hyderabad facility and this would be closely followed by launch of the facility at Chennai in the next fortnight.

DCD had plans to add four more showrooms at Ahmedabad, Chandigarh, Bangalore and Indore over the next one year. He said the new facility would offer standard packages for a couple of years handling about 150 cars a year. Asked about the impact of the economic slowdown, Mr. Chhabria said though regular brands felt the impact of recession on their numbers, DCD did not feel it as it catered only to the niche market which formed only 2 per cent of the total market.

In spite of the slowdown, the luxury car market registered over 60 per cent growth since the last four years and the trend was expected to continue in the coming years, the designer added.


  • Chhabria eyeing cars that suit the choices of upmarket women

  • ‘It may cost anywhere around Rs. 10 lakh for its distinct looks'



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