SEARCH

Conference on international marketing begins

Staff Reporter
print   ·   T  T  
Zorlu Senyucel, Director of Learning and Teaching, University of East London, U.K., holds the torch marking the inauguration of an international conference in Coimbatore on Thursday.—PHOTO: S. SIVA SARAVANAN
Zorlu Senyucel, Director of Learning and Teaching, University of East London, U.K., holds the torch marking the inauguration of an international conference in Coimbatore on Thursday.—PHOTO: S. SIVA SARAVANAN

Western countries and its companies are going to flock to the Asia Pacific Region for conducting business as it was India, China and Indonesia which together account for 40 per cent of the world’s population.

Marketing would play a huge role if the region was to tap this potential, according to Ramesh Jude Thomas, president and chief knowledge officer, Equitor Management Consulting, Bangalore.

He was addressing the inaugural session of a two-day conference on international marketing in Asia Pacific – issues and challenges - 2013’ organised here from Thursday by GRD Institute of Management and GRD School of Commerce and International Business.

It was the marketing which enabled Tata Motors to turn around the fortunes the Jaguar Land Rover, the British premium automobile manufacturer, which was in doldrums when it was taken over.

Kim Owens, president of Phoenix Performance Group, and a senior consultant at General Motors, said that people should constantly invest in themselves by building new skills and competencies to ensure they remain up to date.


O
P
E
N

close

Recent Article in NATIONAL

The mid-terrace house in Speke, Liverpool, the childhood home of former Beatle Paul McCartney, fetched £150,000 at an auction.– PHOTO: AFP

McCartney’s childhood home sold

The childhood home of former Beatle Paul McCartney sold for £150,000 at an auction in Liverpool, hometown of the legendary 1960s rock ban... »