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Illuminating the festival of lights

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In a world where the virtues of faith, belief and worship are fast being eroded in the name of progress and technology, a large number of Indians still traverse the modern and ancient worlds.

We still have a few age-old beliefs; we still celebrate festivals with pomp and revelry; we cling on to our auspicious beliefs – we step towards the future with a foot keeping a strong hold of the past.

One of the many festivals celebrated in India is the festival of lights – Diwali. For most Hindus and Indians, Diwali is the most important festival of the year and is celebrated with families performing traditional activities together in their homes.

Along with the festivities, Diwali also heralds an opportunity for indulgence – uninhibited and in abundance.

Families purchase home appliances, clothes, cars, property, and other necessities and cravings that they have been saving up for throughout the year.

At the top of the shopping lists of most people is jewellery. And, in Bangalore, when people think of buying jewellery, Neelkanth Jewellers is one of the first names on their list.

Located on Richmond Road, Neelkanth Jewellers has been the jeweller of choice for thousands of people in the city, for the last 25 years. The 3 storey showroom showcases contemporary and traditional lines in gold, silver, platinum and diamond jewellery and provides other services like jewellery polishing, an in-house astrologer and birthstone identification.

The service is exemplary, making customers come back more often than not and features like the special boutique on the third floor, housing some of the trendiest designs available, have made Neelkanth a household name in the city. All this is available within a wide price range, making Neelkanth Jewellers one of the busiest outlets during festivals, the wedding season and on special occasions like Valentine's Day. This year too, like in the past, they are making preparations to ring in the festivities with glittering style and a host of dazzling designs. So, if you haven't visited them already, here's your chance to check out some of the finest jewellery on display anywhere in the city. Drop in to Neelkanth Jewellers – the festival of lights will surely be a brighter one for you and your family.

The Hindu presents the all-new Young World

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