Companies and celebrities from Beyonce to George Takei have joined millions in posting and tweaking a simple red logo in support of gay marriage in the U.S.
A square box with thick pink horizontal lines, the mathematical symbol for equal, was offered for sharing this week by the Human Rights Campaign as the Supreme Court took up arguments in key gay rights cases.
The image is a makeover of the advocacy group’s logo, usually a blue background with bright yellow lines. The HRC made it available in red for the colour of love on Monday and estimated tens of millions of shares by Wednesday.
“It shows the enthusiasm and the passion,” said Fred Sainz, a spokesman for the non-profit in Washington, D.C.
Beyonce, with more than 44 million followers on Facebook, added a personal message: “It’s about TIME!!! #EQUALITY #MarryWhoYouLove.
“There’s a lot of serious conversation going on, and there’s an awful lot of important concepts that the Supreme Court justices are discussing,” Mr. Sainz said. “What this logo going viral means is, individuals have reduced it to a very straightforward concept.”
Steve Jones, a professor of online culture and communications at the University of Illinois at Chicago, wondered whether all the mash-ups muddle the message.
“Was this message intended to be fun?” he asked. — AP