A new application, will soon allow users to keep posting Twitter updates even from beyond the grave.

The app independently uses intricate knowledge of a person’s online character to create a virtual continuation of their personality after death. “When your heart stops beating, you’ll keep tweeting,” says the new application’s tagline.

To be launched in March, the app, called ‘LivesOn’, uses Twitter bots powered by algorithms that analyse your online behaviour and learn how you speak, The Guardian reported.

It will keep on scouring the Internet, favouriting tweets and posting the sort of links you like. “It divides people on a gut level, before you even get to the philosophical and ethical arguments,” said Dave Bedwood, creative partner of Lean Mean Fighting Machine, the London-based ad agency developing the app.

“It offends some and delights others. Imagine if people started to see it as a legitimate but small way to live on,” Mr. Bedwood said.

The growth of “digital legacies” is already throwing up legal and ethical issues .

Social networking website Facebook has already gone to court to oppose the idea that families can force it to hand over data, the report said. People who sign up for LivesOn is asked to nominate an executor who will have control of the account. — PTI