The Scottish government on Monday announced it would step up promotional efforts to attract more visitors and tourists to the region.
During his visit to the Scottish Dolphin Centre in Moray in northeastern Scotland, Scottish Tourism Minister Fergus Ewing said Scotland’s magnificent natural heritage already attracted people from all over the world and that the Year of Natural Scotland in 2013 provided an excellent opportunity to further promote the regional tourism industry.
“The event will be used to encourage greater numbers of visitors, encourage Scots to discover or rediscover Scotland,” said Ewing, adding that the move would boost businesses and enhance the economy.
The Year of Natural Scotland was preceded by the Year of Food and Drink, the Year of Active Scotland and the Year of Creative Scotland.
Ewing was confident the Year of Natural Scotland would go on to “build on these achievements and showcase Scotland’s lochs, bens and glens as well as the wildlife and history to the world.” Regional director at Visit Scotland Scott Armstrong said the Scottish natural environment is the number one reason why people visit the region.Xinhua