Trigger Pitch, a project to promote documentaries, was jointly launched by the Indian Documentary Foundation (IDF) and the Kerala State Chalachitra Academy in December 2011.

Conceived on the lines of Good Pitch, an international project partnering BRITDOC and Sundance Institute Documentary Film Program, Trigger Pitch will now join hands with the project partners, to make the Indian version get bigger and better.

Chairman of the Chalachitra academy Priyadarshan launched the website for the Good Pitch Mumbai edition at the 6th International Documentary and Short Film Festival of Kerala in the city on Monday.

Priyadarshan said the initiative had been a success and the academy would continue to offer its support to promote documentaries.


Introducing the project, Executive Director of the IDF Sophy V.Sivaraman said the aim was to find funding and publicity strategies for documentaries and would receive the support of a team from BRITDOC and international organisations.

“We will have a larger number of organisations, NGOs, community groups participating in Good Pitch to be held as part of the Mumbai International Film Festival (MIFF) in February.

“Filmmakers can submit their movies through the website launched as part of the IDSFFK, of which films that are socially relevant and creative will be taken for Good Pitch,” said Ms.Sivaraman.

Ms. Sivaraman said the forum was supporting the strategies put forward by the filmmakers and, hence, those joining the project should have a clear idea of what they want to achieve through their films.

Trigger Pitch, a project to promote documentaries, was launched in

December 2011.