Nokia outlined a new map strategy Tuesday that it said was crucial to its mobile ambitions and which also aims to take advantage of Apple’s unsuccessful launch of its own mapping service on the iPhone 5 earlier this year.

Called HERE, the new mapping service will be available as an app on the iPhone and other Apple mobile devices as well as on Nokia’s own devices and those running on Google’s Android operating system, Nokia chief executive Stephen Elop said.

“People want great maps, and with HERE we can bring together Nokia’s location offering to deliver people a better way to explore, discover and share their world,” said Elop at the San Francisco launch event. Elop said that the app includes voice-guided walking navigation and public transportation directions - features that Apple’s maps app lacks.DPA