The first Hockey India League (HIL) has witnessed unprecedented media coverage with ESPN STAR Sports announcing that more than 2.27 crore people have seen the broadcast of HIL in the first two weeks which is way ahead of reach garnered by UEFA EURO 2012 in India.
According to the Sport broadcasters, full tournament reach of UEFA EURO was 2.07 crores. HIL at the end of second week has also overtaken the reach of Men’s Hockey Champions Trophy (58 lakhs) by almost 4 times.
In terms of global syndication as well, HIL has seen considerable success with the tournament being showcased in 83 territories worldwide.
HHIL’s reach is considerably higher than World Series Hockey’s reach which stood at 1.24 crore individuals at the end of week II and even on digital front, HHIL has achieved considerable success. Narinder Batra, Chairman, Hero Hockey India League, said, It is great to know that the first edition of the league can be seen by hockey fans across the world. We are confident that the popularity of the league and the game of Hockey per se, will greatly benefit from these international distribution tie-ups.”
Tickets sold out
The inaugural HIL also seems to be a huge hit with citizens of Ranchi in particular as tickets for the semi-finals and final, to be held in the Jharkhand capital on February 9 and 10, have already been sold out, the organisers said.
The Astroturf Hockey Stadium in Ranchi, the home base for HIL franchise Ranchi Rhinos, has a capacity of approximately 5000 and the orgainsers said that the consequential last three games are already sold out and there is a huge demand for more tickets among the hockey-crazy locals.
While the two semi-finals of HIL will be held on February 9, the third-fourth place play-off game and the title clash will be held a day later on February 10.PTI