“Why pay an event manager for something we can organise ourselves?” Nishant Belliappa (28), advertising copywriter and “party animal” says.
It appears that many young people in the city are opting to organise their own New Year’s Eve parties. And they are not settling for small gatherings around a campfire with an acoustic guitar to fill the silence.
Mr. Belliappa and his friends, for instance, are organising a party where the DJ alone is being paid Rs. 1 lakh. Of course, he doesn’t reveal the venue, but says each of his friends is spending less than what they would have on a big-banner ticketed event.
Proprietor of Rulz Productions, DJ Rulz explains this phenomenon. “There’s hardly a party where the ticket is less than Rs. 4,000 for a couple. For the same amount, they can have a rocking private party,” he said.
Breaking down the numbers, Rulz says that even a small group of 50 couples can afford a party with laser lights, DJ, emcee, cocktail counters and fancy food. If each of the 50 couples spends Rs. 4,000, they can afford all these things, he says.
The problem with big-ticket events, says BBM student Sumukh Kumar (19) is that you get little else apart from the music and the performances. “The welcome drink and all-you-can-eat menu is most often low quality,” he said.
Instead, he and a 100 of his college friends have chosen the do-it-yourself format this year. For the Rs. 3,000 they are each spending, the group has managed to have a major restaurant chain set up a barbeque counter and cocktail lounge. “Of course, we also have a professional dance troupe and a DJ,” he says.
Rulz says that most DJs are also proficient in acoustics. “They also have good contacts with suppliers of sound systems and lighting. So, if you hire a well-connected DJ, you can get sound, lighting and some times even dancers and other performers as part of the package,” he says.
So, is it curtains for event managers and ticketed events? Emcee Nishant laughs at this question. “How do you explain the thousands of billboards across the city advertising New Year’s Eve parties? Just a simple Google search for ‘Bangalore New Year’s party’ will give you a few thousand responses,” says.
He concedes that there are many more privately managed parties, with all the frills attached, compared to a few years ago. “But the big banner parties will still be packed to capacity. People still want to attend parties featuring people such as Nikhil Chinappa, Rohit Barker, DJ Ivan, DJ Sasha,” he says.