To draw attention of policy makers and programme managers to the importance of baby and women friendly ‘Ten Steps' in enhancing optimal breastfeeding rates.

To encourage and revitalise action of the health systems, healthcare providers and communities to enable women, to increase rates of optimal breastfeeding practices.

To inform people everywhere of the vital role of optimal breastfeeding for their child's development and

lifelong health

To ensure that health and nutrition care providers are trained in skills needed for counselling women on infant and young child feeding especially exclusive breastfeeding for the first six months.

To call for enabling systems and programme reforms for women to realise their rights to health care and nutrition to enable them to fulfil the rights of their children to food, nutrition, survival and development.