Builders are taking luxury to new heights in Kerala.
The rich and the famous love to own expansive, palatial houses. While many affluent non-resident Indians, businessmen and professionals spend a fortune to build mini-palaces for themselves, a section of the same class seems to be going through an attitudinal change. They want luxury in the heart of cities, living in large apartments with security and premium amenities at hand.
Super-luxury condominiums now target such a clientele. One such, with a built-up area of over two lakh square feet, is coming up in Kozhikode. The 26-storey, 53-unit sea-facing complex is the first such in Kerala, says N. Subrahmanyan, vice-president, marketing, Superstone Properties, a Hong-Kong-based real estate group, with business interests in Brazil and China.
The project offers penthouses and sky villas, apart from flats. The residential tower will be completed within six months, the group says. The project is said to be setting a trend in standards in luxury in the apartment segment. The apartments have areas in the range of 3,000 sq.ft and 4,400 sq.ft, and the sky villas span over 4,700 square feet. The duplex penthouse is of over 6,600 sq.ft, and a garden villa will occupy one full floor.
Another speciality of the project is the common-amenity floor, with a swimming pool, a business centre, a ballroom and a pantry. Marble imported from Spain and foreign-made sanitary-ware give a special touch to the living spaces. Automatic, electronically programmable curtain control, mood-control lights, such as party lights and high-intensity lights, and burglar alarms convert the flats into “smart homes.” “We want to showcase luxury which no builder ever has done (in Kerala). The smallest flat in the project will cost Rs. 1.5 crore and the high-end ones will go for Rs. 6 crore. It will mean that the customers are in an exclusive class,” Mr. Subrahmanyan says. Security is on top of the agenda of many people who can afford to buy luxury homes. Maintaining a large house and adjoining compound in a secluded area poses security challenges. The super-luxury condominiums offer security and finesse and class. The number of people who seek such luxurious living spaces is on the rise, Mr. Subrahmanyan says.
The trend of living in high-rise buildings is here to stay, and builders may come forward to build taller structures.R. RAMABHADRAN PILLAI