Essar Hypermart plans to expand its retail outlets in Tamil Nadu. . Currently, it has 44 outlets in Tamil Nadu and Puducherry which will be increased to 58 by March 2011. Essar Hypermart enjoys a market share 25 per cent in this market.
Essar Hypermart is a pioneering initiative by Essar Steel to make steel available to end users close to the user point.
Moving away from the traditional way of marketing and distributing steel Essar Steel launched India's first steel retail chain — Essar Hypermart.