At the CREDAI Realty Expo at Palace Grounds recently, Mantri Developers launched its ‘Digital Interactive Mannequin’ that the developers said would “make a unique beginning as an “innovative marketing tool.” Conceptualised by Mantri Developers, the mannequin interacts with customers and provides them details about the company and its upcoming projects at the click of a button.
The virtual host managed to attract a large crowd at the expo, even as the concept, the developer believes, provides a refreshing experience to customers. Snehal Mantri, Director-Marketing, Mantri Developers, said his company thought of the interactive technology concept for attracting attention, increasing footfall at the expo, reducing the need for staff intervention and conveying the correct messages to potential customers. “The mannequin delivers exactly the right message at the right time!”
The developer says the mannequin cost them Rs.4 lakh, and would be used at trade expos, road shows, customer meets, partner events, media conferences etc.
What is the technology behind the Interactive Mannequin? Explains Snehal, “The technology used is Rear Projection Films (RPF) optical technology; it can focus projected light while absorbing ambient light, providing superior contrast and accurate colour reproduction. The revolutionary 3M Rear Projection Film, combined with a rear mounted projector, can transform any window, glass partition or acrylic cut out of any shape into a digital screen and combine a wide viewing angle with high colour contrast and resolution. In this application, a script was developed for the specific use of the mannequin and then an actor was filmed delivering it. Content was then edited to create a life-size acrylic cut-out, which was projected onto a 3M Rear Projection Film.”
For more information, log on towww.mantri.in.