Gold is the most popular as an investment. Today jewellery shops offer varied options such as light-weight gold jewellery, designer gold jewellery or jewellery in white gold that attracts buyers and lures them into buying despite the soaring price. Also, buying gold is considered auspicious. In fact, many countries encourage their citizens to use a portion of their savings for buying gold. But buyers have to be satisfied with less gold than what they could have got even two years ago for the same amount.