White lustre

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PRETTY PLATINUM Platinum is making a fashion statement.
PRETTY PLATINUM Platinum is making a fashion statement.

People are gradually opting for platinum for their wedding

Gold, white gold, diamond and now platinum. The fashionistas in the city have turned to the pristine metal to add sparkle to their attire. Theeternal metal is making waves as many brides turn to this pristine white metal for an elegant look. Flaunting the white lustre for weddings and even for daily wear is now the latest fad among the fashion conscious. Many youngsters are turning to rings made of platinum for their engagement and wedding. "It is growing at a pace of 20 to 30 per cent every year," says Shiva Kumar, purchase manager of Jos Alukka and Sons. This pristine and precious metal is an owner's pride. "A luminous band on your finger, an elegant bracelet ensnaring the wrist, diamond studded earrings blazing on your ears and an enchanting pendant for your neck... a statement of exclusivity and taste," says Shalini, a young executive who chose a platinum ring for her wedding. The price of platinum rings begin at Rs.6,000. Gone are the days when jewellery was seen as a mark of wealth. Today's woman see it as a reflection of her elegant style and personality. Many working women prefer simple, elegant and stylish ones compared to heavy weight and flashy jewels. "Platinum is in vogue with men also," says Shiva Kumar. Many are going for platinum Punjabi kadas (bangles which men wear) instead of gold and silver, he claims. Many Muslim bridegrooms are reportedly opting for platinum engagement rings. "I bought a platinum ring for my would-be son-in-law," says Sunitha Rasheed. In addition to jewellery, nearly all prestigious watch manufacturing companies have a platinum watch at the top of their model range. The demand for platinum jewellery is overwhelming says B. Govindan of Bhima Gold. "Two years back, when we launched our platinum collection we never expected such a response. Although the demand is more for rings, studs, eardrops and pendants also have takers here," he adds. Bhima's collection of two-tone jewellery, a blend of gold and platinum, is the latest hit. The purchase of the metal should be bought only after careful study, points out Govindan. He advises buying it only from a PGI (Platinum Guilds International) authorised retailer with a PT 950 mark.Whatever be the reason, to own this rarest of the rarest metal is every woman's dream.JAYA SMITHA SUNIL




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