Trailers – Popularised by authors Amish and Ashwin Sanghi, a lot of books now come with their own trailers.
Autographed copies – This age-old custom is still popular
Live band – Sometimes, an upcoming band is even asked to perform at the launch
Book readings – The author reads excerpts from the book
Conversations – Getting some experts or prominent figures in the literary circle to engage in a light conversation about the book
Skits, theme décor/dinner are other attractions.