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What it takes….

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AUTOGRAPH pleaseAmit Chaudhuri obliging a reader
AUTOGRAPH pleaseAmit Chaudhuri obliging a reader

Trailers – Popularised by authors Amish and Ashwin Sanghi, a lot of books now come with their own trailers.

Autographed copies – This age-old custom is still popular

Live band – Sometimes, an upcoming band is even asked to perform at the launch

Book readings – The author reads excerpts from the book

Conversations – Getting some experts or prominent figures in the literary circle to engage in a light conversation about the book

Skits, theme décor/dinner are other attractions.

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