Watches are more than time machines
Contrary to the popular view that wristwatches would die a premature death with the proliferation of mobile phones, they are fast catching on as ‘fashion accessories’. Apart from helping one know the time of the day, they also provide a host of other information.
Gen X is sporting funky dials and chronographs in a bid to make a fashion statement. Youth, especially college-going guys, prefer the chronographs that go well with their macho image. Girls who seem to be obsessed with shedding their extra kilos all the time, prefer small dials which fit their wrists snugly. They, however, do not seem to be unduly carried away by additional features on the ‘time machines’.
A few years ago changing the plastic straps and outer case of the watch was, perhaps, the only choice for the fashion conscious to look different everyday or to wear a watch that matches the colour of their dress. Today, a person can sport almost any brand of his choice for a fraction of its cost.
One has to simply take it to a watch dealer and the latter does the rest. He would service the old machine and put it into a new case as per the choice of the customer. This is known as ‘conversion’. This way fashion-conscious watch lovers can pursue their passion to sport costly watch brands without spending a fortune.
“Digital and a combination of digital and analogue watches are being much sought after by youth. They are also seeking water resistant models and watches with a host of features,” says Chandrasekhar, proprietor of Q and Q showroom which opened at Dwaraknagar recently.
These watches are manufactured by Q & Q, a sister concern of Citizen of Business Machines (CBM) Corporation, Japan. The company has launched a wide range of watches to suit varied requirements and different pockets. One can go for a sleek large dial with world time. The time in different countries of the world can be viewed as it scrolls across the watch screen. Children’s watches in water-resistant models and coloured straps are available for prices ranging between Rs.450 and Rs.550.
Q & Q has also come out with tabletop and wall-mounted ‘weather station’. It is a digital clock that also gives the temperature at any given time and forecasts whether the weather would be dry or wet, i.e., sunny or rainy during the next few minutes. These watches have caught the fancy of not only youth but also technology lovers. “Youth, who preferred gold straps till last year, are now going for steel and a combination of steel and gold straps,” says the World of Titan managing director Rana Uppalapati.
“More and more college students are going for funky dials and designs as they wish to make a fashion statement. The Nebula range exclusively designed by Rohit Bal are much sought after by young couples. The ‘flip dial’ in which the watch can be flipped and worn either side is like two different watches rolled into one.” “More than its utility ‘look’ is the most important feature that goes into the selection of a watch by the customer, avers Mr. Rana. With so many options available in the watch segment, it’s time to make a fashion statement.B. MADHU GOPAL