‘Watch’ the trend

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Celebrity touch Shah Rukh and Priyanka promote Tag Heuer
Celebrity touch Shah Rukh and Priyanka promote Tag Heuer

Wrist watch is now an integral part of the fashion accessory

A wristwatch is on longer considered to be a mere time machine. The concept of fashion has crept into the world of watches. “It is all about wearing your attitude. The fashion concept of watches revolve round personality, attitude, confidence and individuality, apart from time. A person wearing a sporty or trendy watch, catches the attention immediately,” says Rana Uppalapati from Titan.

‘Big is beautiful’ is the catchphrase in the fashion world of wristwatches. Almost every watchmaker is busy manufacturing the ‘big in shape and size’ watches. And almost every celebrity can be picked wearing one such watch and many like Shahrukh Khan, Priyanka Chopra, Michael Wayne and Tiger Woods have become brand ambassadors for the big watches that are manufactured by various companies like Titan, Tissot, Tag Heuer and Mont Blanc.

The big watches come in basic (needle and case) model, multi-functional chronographs or in a combination of digital and chronograph. The demand for bigger models like Monaco from Tag Heuer or Aviator from Titan is high, especially the ones that come with colour dials and leather straps. “The colour of the dials and the straps matter a lot in the present context. The demand is more for electric blue and ‘mother of pearl’ dials with black or brown leather straps. The appeal for multi-functional chronograph watches cuts across segments, but is predominant among the youth. They prefer big and sporty looking watches with leather straps that come in vibrant colours,” says Raghu, manager of a watch store.

The bigger the brand, higher is the demand. But brands do not come cheap. A Tissot T-touch model starts from Rs. 25,000 and can go up to Rs. 1.2 lakh, and its Titanium collection starts from Rs. 70,000. Similarly the most ordinary looking Mont Blanc cost Rs. 55,000, and watches with multi-functional chronographs costs upward of Rs.70,000.

“In the international range, the large sporty watches and the traditional slim types are both in vogue. In the slim section the bracelet types are fast moving ones. A plain and slim Rado ranges between Rs. 16,000 and Rs.35,000,” says Raghu.





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