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E very inch of publicity is good and no one knows this better than Mallika Sherawat. She has gone ahead and posted a tiny video of her item number with Sanjay Dutt in “Double Dhamaal” on a social networking site. Not only is it a peek at the song, but it's also a clumsily shot video using a mobile camera. What good it has done to her ‘fans' we don't know, but a sore spot it certainly is on the worldwide web.

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