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Warli on Diwali

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EVENT Motifs from a folk art form come to adorn a popular cold drink bottle

C oca-Cola India undertook an initiative to celebrate and promote traditional art forms like Warli which is also an extension of its latest integrated communication initiative for brand Coca-Cola – “Come Home on Deepawali”. As a part of the same initiative, Coca-Cola India in association with Happy Hands Foundation jointly organised a workshop this October at Delhi College of Arts on the theme ‘It's a Warli Diwali' . During the workshop over 100 students from various universities across India got an opportunity to learn the 400-year-old art form and paint on the tall terracotta Coke bottle. While the bottle was created by the Om Prakash, an expert potter from Rajasthan, the participants were trained in the technique by Warli artists like Nitin Dabolkar, Ganpat and Charul Joshi. The giant Coca-Cola Terra-Cotta bottle bearing motifs of the ancient art form was unveiled recently. The terra-cotta Coca-Cola bottle in India has made it to the 23rd edition of the Limca Book of Records 2012 as the largest ever of its kind.

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