Olive green, khaki, rugged fabric and military details are all the rage in the fashion world
The world of fashion takes its cues from real life. Now thanks to the bravery of the armed forces during the siege of Mumbai, designers are using Army themes in their creations and fashion brands coming out with army inspired products.
According to designer Ameetha Mathew, “Army motifs are not very popular in terms of clothes but trousers in camouflage prints are definitely in. Whatever be the length, there are always takers for this style.
This, in particular is the USP of military-inspired fashion.”
For some like mass communication student Anjana Nagendra, “Clothes using a military motif makes for a good change. Unlike the regular pinks and blacks, army themes broaden the range of fashion and target a larger audience. And for people who think fashion has a lot to do with comfort, this is a much-welcomed trend.”
Military trousers and belts aside, brands such as Fastrack has come out with its latest range of products, the Army Collection of wrist wear and eye wear using army equipment, and apparel as its design inspiration. The staff is “happy with the sale of this new collection. The youth are satisfied with goods that are stylish and unique.”
The cases of the Army Collection of Fastrack watches come in atypical shapes motivated by armoury such as the sniper and the grenade. They have a sort of gun metal finish. The sunglasses from this range have polarized lenses that come in different tones of the army green.
“I prefer wearing the army attire when I go trekking or biking with my friends on weekends. This is what you call adventure-prompted fashion,” asserts Sean Pinto, a college student.
His friend, Anush Seth, is of a similar opinion. He thinks, “The army clothes has a lot to do with being adventurous and audacious. It makes you look bold in fairly-inexpensive clothing.”
Who exactly can carry off this garb? “Just about anyone,” believes Ameetha.
“If you care to look smart, wear the right attitude and possess a good deal of confidence, you have it in you to carry off this style.”
“Army attire gives one a rugged but upmarket look,” says Dhillan S, an apparel store owner in the city. He adds, “Today’s youth look for designs that haven’t been worn before. The boys want to look more macho and tomboys want to justify their identity. To a large extent fashion wear in terms of trousers, boots and bags with an army cut are a means to achieve this end.”NEETI SARKAR