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Cartoon Network has begun a talent hunt across the Asia Pacific

Who ever implied that cartoons were only for kids probably haven't met the guys who head Cartoon Network's Asia-Pacific region. Ian Diamond, senior vice president and general manager of Turner Entertainment Networks Asia and creative director Arnab Chaudhuri even talk animatedly and the duo effortlessly makes you believe that they eat, breathe and sleep toons.Today, with 24-hour cartoon channels, the network is trying to tap into the creative energies of India, Malaysia, Australia, Hong Kong, Singapore and Thailand. They are looking for fresh talent in the Asia-Pacific region. Ian is quick to add that cartoons and animations are enjoyed by everyone and should be called an art form. The two of them also believe that television greatly influences people and they would like to make the most of it in a fun and creative way. Do they think that children will tire of cartoons and turn to live action television? "Pogo and Cartoon Network complement each other," says Arnab Chaudari. And thus the balance in content for children is achieved. Snaptoons or Short New Asia Pacific Cartoons is what the talent hunt is called. The synopsis lists out what they are looking out for in the cartoons they will shortlist. Some of them are smart, funny, fearless (and original), relevant, character-driven and as Ian puts it, "That special magic something." The talent hunt begins today and will wrap up by the end of December. You can download the submission form from www.snaptoons.orgRENUKA VIJAY KUMAR

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