It's young, preppy and now available in the city. And guess who launched Tommy Hilfiger on Cenotaph Road?
Fashion's famous blue-white-and-red rectangular logo that's synonymous with "the spirit of young Americans" is finally here. Tommy Hilfiger launched its ninth store in the country and the first in Chennai on Cenotaph Road, Alwarpet. And a brigade of Bollywood stars - Suneil Shetty, Neha Dhupia and Tanushree Dutta - added that extra edge to the evening of style.Is Tommy a maverick designer or a marketing maverick? Both, you'd agree if you saunter into the swanky 2,500 sq. ft. showroom. To Tommy, visual merchandising is as important as the designs he creates. So the all-glass façade gives you a glimpse of the clutter-free display, the specially created mannequins from Brazil and photos that immediately connect with the brand. What's more? Spring-Summer spells freshness. So there are glass boxes containing the season's fresh fruits as well!What's it that makes Tommy - the brand, different? The essence of the two-decade-old brand, whose fortune rose and rose with the hemline, is in the designer's own words, "Classics with a twist." So just the way Thomas became Tommy, there's a feel of casualness in the way the designer updates classic American wear. The lines are clean, fabrics light (barring TD - that's Tommy Denim) and the colours pleasing. Spring-Summer's blueprint for success is cool cuts and cooler hues. For women, there are shirts - plain, pin-dot, paisley and stripe in feminine fit and classic button-down styling. Part of the "Preppy Americana" series, the colours include icy blue, powder pink and white. Pick-stitch shorts with wide waistbands in pumice, classic white and navy, feminine ruffle blouse in comfortable voiles, jackets, cardigans and a wide collection of tees are also part of the oeuvre. For those who think small, there are chic minis and cropped tops too. Dobby shirts with back yoke, multi-stripe and wide stripe shirts, chinos with flat and pleated fronts, twills and suits and suits separates are available for men. The denim line is extensive - with varied cuts and fits. Tommy Kidswear offers a sprinkling of creations - jeans, skirts and frocks. Imagine spending big money on the small ones' wardrobe! When it comes to fashion extras, who can forget Tommy and Tommy Girl in the fragrance firmament? The Chennai store too has the designer's signature line of perfumes, watches, wallets, bags and clutches for women, footwear and even caps. Oops! Rs. 750 for a cap! "Yes, but now you don't have to wait for that occasional foreign jaunt to buy Tommy," reasons Vipul Mathur, Head, Communication and Events, Arvind Brands Ltd. Incidentally, Tommy was launched in India by Arvind Murjani Brands Pvt. Ltd. Adds Vipul, "There are plans to open three more stores in the country shortly. The right location and the right partner matter to us." T. KRITHIKA REDDY