How often have you come across a store where apparel and accessories that are sure to make a statement are at give-away prices? GAURAV DANGI finds one such store.
In this fast paced world where everything is available at the touch of a click – a new online retail store has been opened by young Chennai entrepreneur, Peenal Jain. She has just completed her B.Sc Visual Communication from M.O.P Vaishnav College for Women, Chennai.
Dream comes true
The Online Retail Store Zahana is a home-based store, started earlier this year in January. When asked about the starting point of this store, Peenal says:” I kept seeing people market their products on Facebook. I always wanted to own a clothing store, but it involves a huge investment. When I told my parents about it, they were pretty confident that I would end up in loss.
Despite this they reluctantly gave me some money to start Zahana and the amazing response has made them proud. Online retail does not really require investment and that’s why it seemed a feasible option. But I still dream of owning a big store , may be a year down the line I can execute my dream.”
This women’s apparel and accessory store has all the latest trendy goods. While the materials are sourced from various parts of the country, most of them are designed by Peenal herself. The collection is put up online and orders are placed via social networking sites like Facebook, Twitter and Google Plus. The consignment can be collected from her home or it is shipped to the customers via dependable agencies.
Peenal says, “The main reason I started Zahana is because I love fashion and I always dreamt of owning a small store which is classy, trendy and yet light on the pocket.
Also there are not too many shops in Chennai that are affordable and trendy at the same time. For now I have started with social networking sites because they are a very easy way to reach out to the masses. The promotion cost is comparatively low than newspapers and other forms of media.” Her message for upcoming entrepreneurs: “Do a lot of market research, work on pricing, marketing, and photography of the product. Every product has a buyer; you just need to be patient! A lesson I’ve learnt in the process. Just follow your passion and it will work wonders for you.” From bracelets to funky mobile covers, shirts to dresses — you name it and you have it here on Zahana. Various offers and discounts are being offered on the site regularly leaving the customers with no second thoughts.
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The reason why I chose Facebook was because it’s a easy way to reach out to people. Also, it costs just Rs. 290/- to reach as many as 4000 people.