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MEET The men behind zomato.com, which helps you decide where to dine and what to eat

Deepinder Goyal and I have one thing in common — we are foodies. While I fuelled my passion and piled on calories, Goyal came up with something that’s been of help to numerous food enthusiasts and made him and his business partner Pankaj Chaddah famous. The duo came up with zomato.com in 2008 — a restaurant discovery platform with exhaustive information on restaurants with reviews by members.

“Pankaj and I were working at Bain and Company. Since there were a lot of bachelors working with us there used to be a demand for menus to order food. We scanned menus and put them up online. It was called Foodiebay then,” says Goyal.

As word got around Goyal and Chaddah decided to make a business out of it and made the menus available on a public platform. “By the end of 2010 our website was also listing events and we wanted a better name. So we came up with Zomato, — tomato with a zing,” he explains.

Goyal and Chaddah first started out from home. Now they have offices in Mumbai, Bangalore, Pune, Hyderabad, Chennai, Kolkata, Lucknow, Jaipur, Ahmedabad, Chandigarh, Indore, Ludhiana, UAE and Sri Lanka. Next they plan to open in Australia, Turkey and Hong Kong.

With many similar websites coming up, what is the USP of Zomato? “We have scanned menu cards, our product is user-friendly, and one can easily find restaurants that suit your budget.”

Zomato forayed into print last year with the Zomato Food Guide which sold 95,000 copies across four cities. The site has a million registered users. According to Goyal, the most number of eat outs are coming up in Bangalore.

So any regrets about leaving an established global management consulting firm? “Not at all. We invested around Rs. 50 lakhs in the first two years to run the business. We started making money last year. The journey has been pretty good. No hiccups,” he signs off.

PRIYADARSHINI PAITANDY

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