Designer Surily Goel promises to showcase a summery collection at WIFW
Designer Surily Goel surely remembers her last outing at the Wills Lifestyle India Fashion Week in New Delhi.
“I felt like the biggest fool,” says the petite designer. “It was an eye-opener. I looked at my stall and that of the others. The designers here treat their stall as a store and use the space well,” says Surily, her words gushing out fast and furious as the pen struggles to keep pace.
On her second stint at the WIFW, which took off this Wednesday, Surily says her stall is a “little better done” than last year.
This Mumbai-based designer who gave Preity Zinta her very chic look in Salaam Namaste and is now riding on the festival success of Rituparno Ghosh’s The Last Lear, says Delhi opens a new world to her.
Surily showcased her collections at Lakme Fashion Week initially, before moving to the WIFW ramps.
“As a newcomer, I did the Lakme Fashion Week in Mumbai. It can be encouraging to have your family to cheer you on. Delhi opens a new market. Here, I am a guest,” says the young designer looking like a college girl in her casuals.
Delhi may be new to her, but surely not the bustle of fashion. Surily is cool and composed as the models try out her outfits. The stands are full with her colourful dresses and skirts.
“I have worked on a very relaxed and summery look,” Surily gets eloquent about her collection to be shown on the ramps this Friday. “It is going to be comfortable and easy-to-wear kind of clothes,” she adds.
“The WIFW is not merely about creativity but also about business,” says Surily.
The young designer has experimented with her clothes a bit this time round. “I have used digital printing on jerseys for the first time,” she says. Mother of pearl, her favourite metallic coins and even jute embellish her outfits. The collection with 30 outfits will see a lot of dresses in georgette, in flowing creams and mint green.
The designer, educated in Los Angeles and trained by Manish Malhotra, says the quest is on to make her signature style.“I learnt a lot about clothes, cutting and pattern making at LA. But Manish was a reality check. I learnt about the market requirements from him,” says Surily.
But with Bollywood and her designing assignments, she sure has her hands full. Surily is now working on Jahnu Baruah’s upcoming film Har Pal. But, when the models sport her clothes on Friday, the buyers will decide if Surily has found her style.P. ANIMA