SOCIETY Encouraged by the recent Supreme Court ruling, road safety films will be screened before movies in Delhi theatres
I n India, the number of vehicles on the road has multiplied exponentially over the years. A coinciding trend is the alarming rise of road accidents. Statistics show that 90 per cent of accident victims die due to lack of timely treatment. Generally, people are hesitant to escort a victim to the hospital for fear of protracted queries and police investigation.
The Supreme Court recently passed a judgment meant to encourage citizens to quickly shift the accident victims to a hospital without any fear of police harassment. To create awareness about this development and sensitise people driving on congested Indian roads, a young filmmaker called Shashi Verma has produced two films on behalf of the International Road Federation (IRF). Titled Afsos and Ahsaas, they have been released in 30 cinemas in Delhi and will be shown before commercial films. This practice shall be followed in all 300 cinema screens across the Capital shortly.
“While Ahsaas is a short film on drunken driving, Afsos is focused on the implications of the recent Supreme Court ruling,” said K.K. Kapila, chairman, IRF. The cinemas currently showing these two road safety films include DT, Satyam, PVR, Fun, Delite, Golcha, Movie Time, Batra, Amba, Abhishek, Plaza and Liberty.
Through these films, the IRF wants to highlight that everyone is vulnerable on the road and when responding to an accident victim we must not lose sight of the fact that something similar could happen to ourselves or a loved one .
Kapila adds, “The IRF is looking to educate the aam aadmi about general traffic rules too. Considering the magnitude of the problem of road accidents and their devastating effect on society, the Delhi government agreed to our proposal of showing these short films in cinemas. We are also going to put up road safety hoardings at various places, including hospitals, courts and DTC buses.” Supported by the Ministry of Information and Broadcasting directive to the Chief Secretary of Delhi and other States, all cinema halls have been advised to eventually show road safety films before screening movies. The ministry has also asked the States to display hoardings on traffic rules, ‘dos and don'ts' at important locations including government buildings, railway stations, bus stations, airports etc.
The concerted awareness campaign of educational hoardings in conjunction with a number of promos is expected to reduce road fatalities by 50 per cent within the next few years. NUPUR SHARMA