The International Institute of Fashion Technology (IIFT) recently organised an orientation session for its new batch. Many experts in the field of fashion l provided the students with valuable information. Ratnadeep Lal, the founder of IIFT, addressed the students on the topic, "How to brand yourself" and talked about the major components involved in the process. Famous hair stylist Javed Habib , present on the occasion, said, "After many years of experience in the field, I still consider myself a student." He talked from his own experience about the problems an individual has to face while first swimming into unknown waters and the results of perseverance.. Navneet Jain, General Manager, Pacific Mall, talked about the booming retail business. He also spoke about the changing definition of entertainment, thus giving impetus to the business of malls.