Short takes

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Smooth shift

Vikrant Massey, who has caught the attention of critics as the fun-loving friend of Ranveer Singh in Lootera , says that the only black and white film that he has watched in his life is Guru Dutt’s Baazi . There is a reference to the Dev Anand-starrer in the film and this made Massey watch it for he plays a Dev Anand fan in the film. A known name on television, Massey came to light with his endearing performance in Balika Vadhu . He says he will continue to work on television. “The days of 18-20 hours shifts are over or at least I haven’t come across such conditions. My icons are Pankaj Kapur and Nasseruddin Shah who worked simultaneously in more than one medium.”

Boom time

In an attempt to tap the increasing potential of Bollywood dance music, Percept has launched a new concept called BollyBoom festival where Bollywood music will be combined with larger-than-life special effects, graphics, dancers and singers giving it a new twist and create unique live entertainment experience for the Bollywood music fans across the globe.

The company has roped in Salim Suleman, Talat Aziz and Sonu Nigam and the quartet will present its creations this November at an event in New Delhi. Manuj Agarwal, CEO, Percept Live says, “We have 600 million people below the age of 25 years and their need for entertainment is immense. Though the popularity of Bollywood music talent is unquestionable but their live concerts haven’t come close to any of international artistes. The reason being scale and packaging, and not talent.”

Agrees Salim Merchant, “We have seen DJs playing Bollywood music to large groups of people in parties, clubs and discotheques. They use our songs but don’t know how to sing. What if one of us performs those songs set to electronic music created by us.” Salim says electronic dance music is the new frequency the youth is tuned to and he together with Suleman can cater to the need. “We will create original sounds around our popular songs because people need to identify with the lyrics to get hooked to the music. I believe old people will also find it refreshing.” So get ready to rock to ‘Shukran Allah’!

Compiled by ANUJ KUMAR

On the brandwagon!

Heroine failed to find many fans but Kareena Kapoor continues to hog the advertising space. After sharing her health and beauty secrets in a tell-all book, Kareena Kapoor is set to augment her fashionable image by tying up with an international couture brand. Sources say that the actress has been approached to design a signature line of denims to be called Bebo. One of the highest paid brand endorsers Kareena lends her face and brand name to a whopping 22 brands.




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