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Shopping mania grips the city

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On a binge Youngsters are going ga ga over the wide range of choice
On a binge Youngsters are going ga ga over the wide range of choice

Inviting ambience and realistic prices have turned garment showrooms into a shopper’s delight

It is difficult to focus on the steering wheel while driving through the Mahatma Gandhi Road, as the rows of colourful hoardings perched on either side of the path grab your attention. “Fifty per cent Discount” scream the banners put up by small and big garments’ showrooms in the city. Ashaada Maasam is the time to go on a shopping binge, as this is the period when showrooms are bursting at the seams with new and latest stocks of trendy garments brought in from all corners of the globe to woo the local shoppers.

Swanky showrooms like M&M, Magna, Kamadhenu, Kalanjali, Kalaniketan and Catwalk wear a festive look with families trickling in droves.

“Shopping is my way of relaxing. It helps me keep all kinds of tensions at bay. I spend a few thousands of rupees on saris and accessories during the annual discount sale and I feel the investment is worthwhile,” says Surekha, a housewife.

Pick your choice

Elated over the public response, Bharat Thukral, the general manager of M&M outlet on Bundar Road says the crowd at the showroom is unprecedented. “We have families representing all sections of society walking in to pick their choice,” he points out.

Collegians like Sonali find the sale the best time to shop for western wear. Kamadhenu showroom on Besant Road has been wooing city-dwellers for over three decades with its classy combination of traditional and contemporary styles. Throwing open to the public a month-long discount sale from July 6, the proprietor, B. Krishna Kishore says: “We hold our customers in high esteem. Awareness among them has increased over the years and there is no way anybody could think of taking them for a ride.” The garment outlet is offering a discount of 10 per cent to 25 per cent on new saris and a 50 per cent rebate on the accumulated stock.

“Since the prices are reasonable, it is difficult to resist the temptation of adding a few more saris to the wardrobe collection,” says Bhavani, a homemaker and a regular customer at the store. Woodlands, the footwear store on M.G. Road re-opened with a special discount offer and right opposite to it is the Magna mall following suit by announcing a 50 per cent discount on selected items.

Raking the moolah

While shopaholics are busy in showroom hopping, the mall owners cannot stop smiling at the continuous flow of moolah into their coffers.

Catwalk has placed strategically attractive billboards all over the city. The couple- Sridhar and Sandhya, feel that quality is the key to good business. If the stuff has quality, it is sure to attract the connoisseur, they assert. Their manager Bharat Mohan claims that the special offer, which commenced on July 9th is going great guns. “Encouraged by the public response, we intend to open a new mall in the city next year,” he announces.

HARJEET KAUR ALLAGH

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