l Genius at what they do: The best see their work as a craft. They approach every job with a passion that Picasso displayed while painting his masterpieces.

l Mastery of change: Successful people are inspired, not threatened, by change.

l Leave people better than you find them: Good businessmen build people. Those they serve turn their brand ambassadors.

l Edit and amplify: Most companies don't falter for want of many businesses. They do so, because they have too many businesses and have diluted their resources.

l Taking risk and displaying chutzpah: The secret of mastery is persistence and staying in the ring longer.

l Their video is in sync with their audio: You lead by example. Your behaviour broadcasts your beliefs.

l Making history with their work is more important than making money: The truly successful in business and life are those who do things that will live forever.

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