T hree years after its sudden withdrawal from Indian screens, the History Channel is back with a fresh take on factual television.
Conflating the genres of entertainment and education, the newly-launched channel seeks to break away from older, more conventional documentary formats by offering its viewers an experience that is informative, yet fun. “When people watch our channel, they look for a never-before-seen experience as opposed to old black-and-white documentary formats, which is why we have packaged our shows differently. They want to be entertained,” says Sangeetha Aiyar, general manager, Marketing, Network 18.
To kick-start this emerging genre of ‘infotainment', the channel will broadcast popular international shows such as ‘Ice Road Truckers' and ‘Culture Shock'. With programmes ranging from cinematic retellings of historic events to a show explaining the technical aspects behind cookery, the channel now caters to a broader demographic.
Available across major cable networks since October 9, the new History Channel has bigger aims.
Salman Khan will be their brand ambassador, an unlikely but deliberate choice, reveals Sangeetha.
ANUSHA PARTHASARATHY & SHRUTHI MATHEWS