BigAdda, a part of the Reliance ADA group, has launched its Indian youth networking site

Some of the features of this youth destination include blogs and scribbles which help users express their opinions, make comments and connect. It also plans to introduce a music vertical for uploading, streaming and sharing of user play lists.

A web instant messenger and wireless interface are also to be introduced soon.

BigAdda has associated with five youth icons to drive their communities online.

Glamour photographer Atul Kasbekar will spearhead a mobile photo contest where users will be encouraged to shoot and upload photos from their mobiles from which Atul will shortlist the best. The winner will get a chance to work on an assignment with Atul.

Music wizard Shankar Mahadevan will drive the Music Adda. He will encourage the youth to compose and share their original music. One shortlisted contestant will get a chance to meet Shankar and release an album through Big Music Label.

Girls in sports

Irina Brar, top golfer, will create a Sports Adda, which will drive a community, specially focussing on girls in sports.

Young filmmaker Madhur Bhandarkar will steer the video category and promote youngsters to share original scripts and video stories.

Diya Mirza will steer the movies category and promote her fan club.