Life-size hologram of rapper Psy at the Samsung Headquarters in Gangnam

Avisitor centre is planned at the South Korean Samsung’s headquarters to honour rapper Psy. A life-size hologram of the singer will decorate the building located in the affluent Gangnam district, on which Psy’s ‘Gangnam style’ is based on. It is the first public display honouring the rapper. Already famous as the opulent home of the nation's nouveau riche, Gangnam wants to seize the chance to win global recognition as a centre of fashion, tourism, entertainment and conspicuous consumption.

— NYT

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