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The beginning of new-age India

The Amex centre, is hindsight, might count as the precursor of the BPO revolution that has spawned close to 400 ITES -BPO units in the country. The sector now employs around 300,000 people, ranging from call centre staff selling credit cards to Americans - in an American accent - to analysts preparing research reports for Wall Street investment bankers, and generates an astounding $5 billion (Rs. 22,500 crore) in revenue. Seetha, a Delhi-based economic journalist, tells the story of this entire phenomenon. The Backroom Brigade,Seetha, Penguin Books, Rs.375

An Insider's look at Wharton

Since its founding in 1881, Wharton has pioneered innovative business curricula and launched the careers of thousands of Wall Street titans as Fortune 500 tycoons, including such famous alums as Comcast CEO Brian Roberts, Revlon CEO Ron Perelman, and real-estate mogul Donald Trump.Nicole Ridgway takes you inside the ivied walls of Wharton and into the maelstrom of the Class of 2004's recruiting season, through the eyes of seven seniors with a broad range of backgrounds and career paths.The Running of the Bulls, Nicole Ridgway, Penguin Books, Rs. 450

A funny tale on beauty pageants

It's Riya's chance to turn fantasy into reality. The Miss Indian Beauty contest could well be her ticket to instant fame and success. But Riya is in for a dose of reality, as she soon finds herself in the company of twenty-two gorgeous girls, under house arrest in a five-star hotel in Mumbai for a rigorous training session that will test tem all to their limits.With each girl's eyes set on the crown, the mood is emotionally charged and the atmosphere intense, exhilarating, vicious and explosive all at once. The novelreveals the dust behind the diamonds, the tears behind the plastic smiles, and dishes the dirt on what really goes on behind the scenes of a beauty pageant.What Would You do to Save the World? Ira Trivedi, Penguin Books, Rs 195

The Backroom Brigade,Seetha, Penguin Books, Rs.375




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