CAMPAIGN To promote style and health awareness, Indian Terrain has launched ‘Treads for Threads'
T raffic snarls, blaring horns, red signals, fuel price hike and pollution... what a bother!
How about cycling to your destination instead? It will help counter the above-mentioned issues. Yes, it will slow you down a little but think of the health benefits.
In order to promote awareness about style, fitness and health, Indian Terrain launched their latest promotion titled, ‘Treads for Threads.' It gives its clients an opportunity to win a hybrid bike on purchase of Rs. 5,000 and above. There are about 30 GT Traffic 3.0, to be won. This is in association with Track & Trail, an offering from TI Cycles.
“Given that cycling is becoming part of an aspiration lifestyle, we felt that it was a perfect fit to offer our customers a chance to ride away on these bikes. We serve to extend our relationship from clothes to becoming part of their lifestyle,” says Venky Rajgopal, CMD, Indian Terrain.
The first winner of ‘Tread for Threads' was announced this weekend. L. Subramaniam, director, Balaji Hospital, Guindy won himself a sleek new bike.
An avid cyclist, Subramaniam says, “It's a good initiative. I had been cycling earlier but lately the traffic has been bad. I used to cycle up to Raj Bhavan Road. They had a cycling lane earlier but now it's gone. Having cycling lanes seems like a good idea.” About the benefits he says, “I am an orthopaedic surgeon and I advise cycling for patients with knee problems. It is an excellent form of exercise.”
With the Metro Rail coming up in a few years, Dr. Subramaniam believes the traffic should get better and then he can go back to cycling more often. And with that he whizzes off on his shining new sporty machine “reliving his days of the past”.