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LAUNCH TVS’ new 125cc Phoenix promises utility with power

As the market for the age-old scooter hits its nadir, there is no stopping the competition in the motor cycle market. Motorcycles seem to have edged out scooters from urban Indian roads completely. TVS, which is trying to regain its No. 3 position, has just launched its new 125cc bike called Phoenix. The bike is aimed at first time buyers and people who want to upgrade from the entry level 100cc bikes.

The bike has several features of four-wheelers and, disc brakes which are usually found in much powerful bikes. The TVS Phoneix was launched in New Delhi where the focus was solely on its technological prowess. With no star appointed for endorsement the bike is expected to be its own ambassador on the roads.

Speaking on the occasion H. S. Goindi, President-Marketing, TVS Motor Company said, “The features on this bike are something which a customer does not get in this segment. In fact, we looked for the features from cars and not from bikes. We have also developed an all new engine for this motorcycle. We were missing a very big chunk in our portfolio in the executive segment. With this launch we are now present in the economy, executive and premium segments of the motorcycle market.”

The novel features the bike is equipped with are- fully digital speedometer, backlit in amber, a digital fuel gauge, a low battery reminder, a trip meter, service reminder and soft texture grips. The company targets the salaried and the self-employed youth in the age group of 25-35 and also the married semi urban and urban people. The EcoThrust technology driven engine regulates the flow of petrol to deliver a combination of power and fuel economy. The 125cc engine churns out 11 PS of power @ 8000 rpm. Under standard riding conditions the bike can run up to 67 kilometres on a litre of petrol.

The disk brakes fitted on the Phoenix are like the ones fitted on bikes 600cc and above, claims by the company. The bike— priced at Rs. 49,990 for the drum brake and Rs.52,000 with disc brakes, ex-showroom Delhi — comes in five dual tone colours namely Moroccan Red, Alaskan Green, Helsinki Black Silver, Belgian Black Red and Oxford Grey.





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