It was time for style and fashion as designers created new lines inspired by home appliances
Product launches are no more routine affairs. Now, they are painstakingly designed according to themes and to jazz up the scene, even exclusive fashion lines are created. Like Whirlpool’s unveiling of a new collection in refrigerators, washing machines, air conditioners, microwave oven and water purifiers in the city was nothing less than a fashion extravaganza.
After Shantanu Das Gupta, vice president, marketing, Whirlpool India gave a brief about the company’s latest range, it was time for some style ‘n’ fashion as designers presented creations inspired by the products. The lights dimmed and the spotlight shifted to the stage. In the neon glow walked Gauhar Khan, Amanpreet Wahi, Aarohi, Sonalika Sahay and a bevy of models making a white statement! It was Anjana Bhargav’s all-white collection and the models sashayed in the season’s hottest fashion buy. It was a take-off on the classic black little dress and the white was the new black on the ramp. The models were dressed in a white ensemble with sexy necklines.
Anju Modi saluted fusion with her half-white collection. If you want those legs to breathe, what better than the in-vogue skirts. The beauties trooped in laced skirts and simple chikan frocks. When Roja’s number Yeh haseen vadiyan resonated in the hall, models made a style statement with their luminious and breezy dresses. Jatin Kochar’s cocktail collection oozed a stylish European feel to the show. Models in long black halter neck gowns embellished with sequins and crystals had the bling–stuck audience in awe.
If Shantanu and Nikhil displayed their earthy collection in muted colours, Prashant Verma’s halter neck long gowns imprinted with photographs on the front and back created quite a flutter. Adding a dash of sparkle was the mix-n-match black gown splattered with designs in orange and the bare back did make the mercury rise by a few degrees. In addition to being flirty and chic, the collection created in natural fabrics was an add-on to comfort.NEERAJA MURTHY