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LEAH GEORGE
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PEOPLE Nikhil Chinapa’s new show Group Therapy took off in the city with a live concert

“We’re going to put a smile on a million people’s faces,” is what Nikhil Chinapa, Director of India’s leading dance promoter, Submerge, promised of Trance Around The World 450 (TATW450) a day before the concert went live in Bangalore on November 10. Bangalore witnessed electronic dance music history being made recently as Above and Beyond simultaneously brought an end to their renowned radio show Trance Around The World and launched the first episode of its rebranded version Group Therapy, with a live concert, broadcast directly from Jayamahal Palace.

Above and Beyond performed with fellow Anjunabeats artists like Mat Zo, Andrew Bayer, Norin and Rad and Jody Wisternoff. Describing why the event was hosted in Bangalore, Nikhil said, “Well Mumbai and Delhi may be more commercial, but this is a very emotional show. I’ve grown up in Bangalore, and this is my way of giving back to the city.”

The show was expected to be a social media blockbuster, trending number one globally on Twitter. It was also expected that over 30 million listeners across the globe would tune in via radio to listen to the show. Stressing on the significance of social media Nikhil said, “Social media is important to magnify what is already a great idea. If it has the legs, social media will kick it off. The focus had to be on the music and the fans. It has to be about the substance for the event to be a success.”

Discussing how an event like TATW450 would propel India into the limelight, Nikhil said, “Economically speaking, there are 600 million middle class youth in the economy. They are earning more money than earlier; they are more connected and keener on new experiences. The fact that Swedish House Mafia is doing two shows in India this year, explains just what events like TATW450 can do for India.”

TATW450 was broadcast live to 35 countries around the world, on 237 FM stations, aside from internet radio stations. It was broadcast as a deferred live in India on Nikhil Chinapa’s radio show In The Mix on Radio One. It went on air in Mumbai, Delhi, Bangalore, Pune, Chennai and Ahmedabad.

In a new move targeted to support the hoards of students who could not afford the tickets, 1000 tickets were sold at one third the cost, on the condition that they entered the venue by four to support the early acts. “This is something I would have enjoyed as a student, and I think it’s something that I am going to adopt in the future as well,” said Nikhil.

The show also brought the ten-year-old company Submerge back into the limelight. “We have always been around,” said Nikhil, “it’s just now that electronic dance music is kicking off that people have started taking notice of us. But at Submerge it’s all about just having fun, playing the music we like to play, the music we listen to. We’re going to take people back to dancing, something that has been lost today.”

LEAH GEORGE

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