CAMPAIGN As part of ‘Not Jobs But Passion’, kids will run a radio station on November 14
On Children’s Day, 92.7 BIG FM’s Chennai station will be operated by children aged below 14. From RJ-ing to writing and dubbing, the kids will be part of the ‘Not Jobs But Passion’ campaign run by the channel. Initiated with a view to encouraging parents to let their children discover and pursue their passion, the weeklong campaign culminates on November 14. Based on the children’s interest, a station’s programming head, copywriter, radio jockey and voice-over artiste will train shortlisted children and give them a chance to run the station with the 92.7 BIG FM team on November 14. The children will share their experience about the training, with the listeners.