H airomax Miss South India 2010 is an event that intends to bring together the youth of South India reflecting the culture and tradition of India. This event is held under the aegis of Pegasus for the eighth year.

“We don't charge anything from the contestants. It's a training school for them where we mould the bold and the beautiful. This year we have decided to bear the expenses of the heart surgery of two kids at Sunrise hospital,” said Ajit Ravi, chairman, Pegasus event makers, who will direct the event.

Sixteen contestants will walk the ramp on the grand finale to be held in Le Meridian on November 6th.

The winner will be get cash prizes of Rs 1 lakh and Rs.50, 000 worth gift and second runner up, Rs.25, 000 worth gift. There will be other titles also.

The event will have four sequences and cultural extravaganzas.