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Middle class milieu

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At a time when weekday mega serialsare the order of the day, manyHindi channels have introduced anew concept _ one-hour serials onweekends. Star Plus is introducinga one-hour weekend show "AekChabhi Hai Padoss Mein" (ACHPM)from November 25, 10 p.m. It is aunique show that blends humourand emotions. Says Deepak Sehgal,VP content, Star India: "`ACHPM'will bring back the spice of everydaylife to Indian television _ themiddle class milieu which has earlierdefined success and popularityfor shows such as "Wagle Ki Duniya"and "Nukkad". Similarly, wehope that `ACHPM' will leave animpact on viewers."SREEDHAR PILLAI

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